What is Digital Marketing

What is Digital Marketing with Full Information? - [ Hindi ]

Dosto duniya me har din lakho karodho log internet ka istemal kar ghar baidhe hi apni jarurat me aane wale saman kharid lete hai , fir chahe khariddari tyoharo ke liye ho , shadi ke liye ho ya fir neeji ichha ke liye ho . pichhale kuch saalo me logo ke shopping karne ka tarika bilkul hi badhal gaya hai . Ab pahle ki tarah log market me jakar saman nhi kharidate balki Online Shopping Website se saman dekhate hai aur pasand aane par Online khariddari kar lete hai , isiliye jo log Business karte hai , jaise kapdho ka dukan , kirane ki dukan ya khilaune ki dukan chalate hai unka karobar Online Shopping Website ki wajah se band - sa ho gaya hai. Un logo ke liye Business karna bahut hi mushkil ho gaya hai .

      

Aaj ham aap ke liye yesa Rambadh tarkib lekar aaye hai jo aap ki is samsya ko puri tarah dur kar degi , us tarkib ka naam hai Digital Marketing , ye Digital Marketing kya hai ? iski jarurat kyo hai ? aur iska istemal kaha aur kaise karna hai ? in saare sawalo ke jawab aap ko is Artical me milne wale hai.

What is Digital Marketing ? 

Digital Marketing Internet Computer aur Electronic Divice ke jariye ki jane wali Marketing hai jiske jariye koi bhi company apne product ki marketing karke bahut kam samay me apne Target customer tak pahucha sakti hai jise Online Marketing bhi kahte hai . jab koi company apne Business ya fir kisi naye product ko lonch karti hai to use dher saare logo tak pahuchane ke liye Marketing karti hai . Marketing ka matlab hai sahi jagah aur sahi samay par apne customer se connect hona .

           Aaj ke samay me aap ko apne customer se usi jagah par connect hona hoga jaha vah apna pura samay gujarte hai aur val jagah hai Internet , India me lagbhag sabhi varg ke log Internet ka istemal karte hai , Aur har din iski sankhya badh rahi hai chahe badhi badhi company ho ya chhoti company ho ab har koi Marketing karne ke liye Internet ka istemal karta hai . jis tarah se koi company apne products ka pradharsani badhe badhe poster , baner dyara promote karte hai thik usi tarah se Online Internet Marketing ya Digital Marketing se bhi kiya ja sakta hai . Off line Marketing ho ya Online Marketing ho dono ka hi mukhay uddhesay hai jyada se jyada logo tak pahuchana hota hai . Off line Marketing me product ke vigrapan ke liye jyada paise kharch karne padhate hai , lekin Digital Marketing se aap bahut hi kam lagat me duniya bhar ke logo tak pahuch sakte hai.

Digital Marketing Kyo jaruri hai ?

Digital Marketing Digital takniki dyara grahko tak pahuchane ka ek saral madhayam hai . jab Smartphone nhi hua karta tha tb loh T.V , Newspaper aur Redio ka istemal jyada karte the , tb in sabhi jagho par anginat company apne product ka vigyapan dekar prachar karti thi aur log unake vigyapan ko dekh kr bajar se product kharid kar late the lekin in Smartphone ke daur me adhikatar log khas kar ke yuva varg apna pura samay Facebook , WhatsApp , Twitter par bitate hai . T.V ke jagah Youtube se video dekhate hai , Redio ki jagah alag alag prakar ke Apps par gaane sunte hai , aur Newspaper ki jagah Online blog ko padhate hai . Yehi karan hai ki ab company apne product ka vigyapan Digital tariko se kar rhi hai , aur unhi jagho par prachar karti hai jaha jyadatar Internet user paye jate hai.
          Digital Marketing ke jariye  company ko adhik grahako tak apne product ko pahuchane me maddad milati hai . pahle logo ka bajar jakar saman pasand karne aur kharidane me jo samay lag jata tha . ab usse bhi kam samay me log ghar bhaidhe hi Internet se ab apne man pasand saman ki Shopping kar lete hai . Digital Marketing se kewal grahko ko hi nahi balki vyapariyo ko bhi vyapar karne me bahut fhayada mil rha hai , kyo ki isse bahut hi kam samay me jyada grahko tak judh pa rhe hai . jisse unke utpadan ki bikri me teji ho rhi hai . Digital Marketing ki maag vartman samay me jyada dekhane ko mil rhi hai , kyo ki Digital Marketing me kam lagat me jyada munafha hota hai.

Digital Marketing kaha aur kaise istemal kiye jate hai ? 

Digital Marketing ka istemal bahut saare plateform par kiye ja sakte hai .

1. Blogging - Yeh Online Digital Marketing karne ka sabse achha aur behatar tarika hai . isme aap ko apne company ke naam se blog banana hota hai , jisme aap apne company dowara diye ja rhe services ke baare me bata sakte hai , aur jab bhi aapke naye naye product lonch honge to uska detail bhi aap isme add karte hua chale jayenge aur aap isase bahut saare customer ko apni or aakarshit kar sakte hai .
2. Content Marketing -  Content Marketing me aap apni company dowara banaye gaye sabhi product ki jankari ek Content ke roop me likh sakte hai . aap ko likhane ke liye wakay ko bhi sahi aur aakarshit roop se banana hoga , jisme product ki Deals aur Offers bhi batane honge isko padhane waale user ko aap ki baate achhi lagegi aur aapke vayapar ki logpriyata bhi badhegi aur isase product ki selling bhi jyada hogi.
3. Search Engine Optimization ( SEO ) - Agar aap Search Engine ki dowara apne Blog par bahut saare traffic ya customer pana chahte hai to aap ko SEO ka gyan hona bahut jaruri hai . User ko kuch bhi Information chahiye hota hai to wah Google ka use karte hai aur Google SEO ka use kar jankari ko user ke samne prastut karta hai. Agar aap ki Website Google ki Search Result ke uper aati hai to jyada logo ko aapke Blog aur aapke vayapar ke baare me pata chalega , isiliye aap ko apni Website Google ke diye huye SEO ke gide line ke mutabit banani hogi taaki achhi khasi Organic traffic aapki Website ya Blog par mil sake .
4. Social Media Marketing - Social Media Digital Marketing ka aham hissa hai . Social Media par vayapari na sirf apne product aur services ko promote kar sakta hai balki vah yeh bhi jaan sakta hai ki user unake plane ke baare me kya baate kar rhe hai . Social Media Marketing aapke vayapar ke liye bahut hi fayde mand sabit ho sakta hai . Social Media me aap - 

• Facebook 
• Twitter 
• Link in 
• Instagram
• Snapchat
• Pinterest         

par aap apne Business ka Ads de sakte hai.
  5. Google Adwords - Aap jab bhi koi Blog ya Website padhate hai to aap ne bahut saare vigyapan dekhe honge adhikatar vigyapan Google dowara dikhaye jate hai . Google Adword ki maddad se koi vyapari apne product ki Marketing kar sakte hai . yeh ek Paid service hai , jiske liye aap ko Google ko paise dene padhate hai . Google in vigyapan ko achhe tarah ke Website aur Blog par dikhata hai . jisase ki aap apne target customer tak apne vayapar aur product ko pahucha sakte hai . Google Adwords ke dowara aap kai tarah ke vigyapan chala sakte hai , Jaise - 

• Text Ads
• Image Ads
• Match Content Ads
• Video Ads
• Pop-up Ads
• Sponsored Search 
• Web Banner Ads 

 6. Apps Marketing - Internet par bahut saari company Apps banakar logo tk pahuchane aur us par apne product ka prachar karne ko Apps Marketing kahate hai . ye Digital Marketing ka bahut hi achha bikalp hai , kyo ki aaj kal badhi sankhaya me log apne Smartphone me Apps ka use karte hai , isiliye koi bhi aadami apne Business ko hajaro logo tak pahuchane ke liye tarah tarah ki Apps me apna vigyapan se sakte hai , jis par user dowara Click karne par aapke product ki Website par aasani se pahucha ja sakta hai.

 7. YouTube Channel Marketing -  YouTube aaj ke samay me dusara sabse badha Search Engine hai , jisse YouTube par bahut traffic rahata hai. ye ek yesa jariya hai jaha par aap apne product ko video dowara promote kar skate hai. aap ne dekha hoga ki aap jab YouTube par koi video dekhate hai to video ke beech me hi aap ko Ads ka video dikhata hai , ye asal me kisi company ke promote ki Marketing video hoti hai , jise log dekhate hai aur aakarshit hote hai. YouTube par badhi sankhaya me viewers rahate hai, jise ki kamai karna aasan ho jata hai.
  8. E-Mail Marketing - E-Mail Marketing se company customer ko E-Mail ke madhayam se product ki jankari bhejate hai. iske sath sath isame product ki puri Deal aur Offers bhi upalabdh karaya jata hai. Product ki jankari ke sath uska link bhi hota hai jo customer ko aasani se kharidane ki jankari pradan karta hai. E-Mail Marketing ke dowara aap lakho customer tak kewal ek click me pahuch sakte hai. Digital Marketing ke liye yeh achha aur aasan tarika hai. Digital Marketing ke madhayam se vyapar ko jyada se jyada logo tak pahuchaya ja skata hai aur isase kafhi laabh bhi milta hai.

To dosto aasha hai ki is Artical me aap ko Digital Marketing kya hai ? aur isake upayog se judhi saari jankari aap ko mil gayi hogi .